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ReelCRM

Simplifying Multi-Platform Video Publishing for Content Creators Worldwide

Discover how we helped transform the video publishing experience for creators with ReelCRM — a cloud-based hospitality management-inspired platform tailored to social media. With the ability to schedule, edit, and upload videos to platforms like Facebook, Instagram, YouTube, and TikTok, ReelCRM serves as a one-stop SaaS hospitality solution—reimagined for creators instead of hoteliers. Whether you’re an influencer, digital marketer, or brand manager, ReelCRM empowers global content distribution through a single, intuitive web application.

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industry

SaaS

product

Social Media

solution

Custom Web App

Project Goal

O To build a scalable and intuitive video content management platform where users can seamlessly connect multiple social media accounts, manage their content workflows, and schedule posts from anywhere around the world. Taking inspiration from the fluidity of cloud-based hospitality management systems, we envisioned a creator-first content CRM that drives productivity and reach.

Our Process

01
01
Requirement Analysis

Worked closely with early-stage users to identify their biggest bottlenecks in social media publishing and scheduling workflows.

03
03
Development & Integration

Built with cloud storage, OAuth login, and social API integrations for content upload, scheduling, and project-based organization.

02
02
UI/UX Design

Crafted a mobile-responsive interface that mirrors the clarity of hospitality CRM software. Emphasis was placed on dashboard simplicity, project segmentation, and upload flows.

05
05
Testing & Deployment

Performed end-to-end testing for upload reliability, connection persistence across social media APIs, and cross-device responsiveness.

Strategy

Our strategy was centered around creating a video-centric SaaS platform that could:

Provide a central dashboard for managing and tracking all video uploads.

Enable multi-channel social media publishing (Facebook, Instagram, YouTube, TikTok).

Allow users to schedule video uploads ahead of time for optimized engagement.

Offer basic video editing features before publishing.

Deliver a seamless experience across devices — accessible anytime, anywhere.

We applied our experience from building web applications for hotel management to optimize backend efficiency, session handling, and account permissions, ensuring the system could scale with a growing user base.

Key Features

Multi Account Integration

Connect your Facebook, YouTube, Instagram, and TikTok profiles in minutes.

Video Scheduling System

Post when your audience is most active—automatically.

Drag-and-Drop Editor

Trim, caption, and tweak videos inside the app before publishing.

Global Accessibility

Cloud-first design allows users to manage uploads anywhere in the world.

Project Based Organization

Organize content under campaigns or themes for streamlined management.

Analytics Dashboard

Gain visibility into engagement metrics across platforms (under development).

Highlights

Reduced manual video upload effort by over 65% across client pilot teams.

Enabled real-time multi-platform publishing with OAuth-secured APIs.

Increased scheduling productivity for content teams by 3x.

Created a scalable foundation modeled on cloud-based hospitality management systems, allowing for easy replication in other content-heavy industries.

Positioning ReelCRM as a SaaS Hospitality Solution for Creators

Just like a hotel booking management system simplifies guest logistics, ReelCRM simplifies content publishing logistics—from editing to scheduling and publishing. It’s a web application for hotel management reimagined for content creators, offering the same focus on user experience, backend efficiency, and global access.

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